About Us

 

NOUVELLE CANDLE COMPANY Owner Kat Helmer

Founded in 2001 in Scott, Louisiana, Nouvelle Candle Company quickly captured the state market and soon, other parts of the country. After being a customer for nearly 20 years, Kat Helmer bought the company in 2023 and moved production to  Kansas City, MO , where she was born and raised.

Candle manufacturing is a competitive field, Kat says, but Nouvelle has excelled for nearly 24 years, thanks to its enduring commitment to developing custom blends that surpass consumers’ expectations.

We are a fragrance-central candle company, Kat says. “A lot of companies focus on packaging, but the real question is, ‘how does the candle smell, and can you actually smell it"? Our candles ‘throw’ the fragrance well because we use a generous amount of premium oils in the manufacturing process.”  

Nouvelle Candle also stands out for its retailer relationships. Rather than sell through Amazon or other online outlets, we work with small businesses and brick-and-mortar retailers that specialize in distinctive interiors and gifts.

Though the company distributes nationwide, it’s still known as a Southern born candle company, with a production line of 40+ fragrances inspired by the region it once called home. The scent Crepe Myrtle, a nod to the lush, flowering trees of the Deep South, blends honeysuckle, light citrus and greenwood. The name is a bit tongue-in-cheek, Kat says, since real Crepe Myrtles don’t have much of a smell. “We think it smells how a Crepe Myrtle ought to smell" Kat  jokes. “It’s consistently our bestseller"

Other popular fragrances include Grapefruit Blackberry, Tuscan Currant, Fresh Linen and last but not least, Paperwhite & Honey.

Nouvelle Candle also offers a wide variety of Holiday fragrances, such as Fresh Cut Fir, Savannah Holly, Rosemary Wreath, Mandarin Spice and Fall Festival.

“It’s been a lot of hard work, moving and continuing to grow the brand” she says, “And we are so pleased with what we’ve been able to accomplish”.

Kat Helmer CEO